Dragons Legend: A Monetization Success with MG Ads

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In the dynamic and highly competitive ecosystem of the Microsoft Store, mid-core game developers have long been seeking pathways that both ensure user experience and enable efficient ad monetization. Recently, the success story of Dragons Legend has undoubtedly provided valuable guidance for indie developers, highlighting the pivotal role MG Ads has played in its success.


Dragons Legend: A Journey of Commercial Exploration for Mid-Core Games
Dragons Legend, a popular mid-core game on the Microsoft Store featuring a unique gameplay mechanic and stunning visuals, has attracted a large audience, particularly female players aged 18-40 from Europe and North America. However, developers soon realized that relying solely on in-app purchases was not enough to fuel both user growth and revenue. Monetizing traffic became the key to sustaining the game's growth.


MG Ads Integration: A Powerful Engine for Traffic Monetization
1.Diverse Monetization and Significant Revenue Growth
The partnership between Dragons Legend and MG Ads serves as a prime example. By retaining the original in-app purchase model and integrating MG Ads, the game achieved explosive growth in revenue through optimized advertising strategies. The numbers speak for themselves: daily ad revenue grew by 140%, daily in-app purchase revenue increased by 80%, and user retention rose by 12%. The hybrid monetization model combining in-app purchases and ads successfully overcame the "monetization vs. experience" dilemma, unlocking new commercial growth opportunities.

2.Technology Empowerment, Ensuring Smooth Experience
Technological support is the cornerstone of MG Ads' success with Dragons Legend. The SDK tailored for the Microsoft Store ecosystem perfectly integrates with development frameworks like C++, Unity, and H5 under the UWP architecture, allowing the Dragons Legend team to quickly implement the solution. More importantly, the MG Ads SDK controls fluctuations in game frame rates within ±1% during ad loading, avoiding issues such as crashes and lag that may arise on other platforms, ensuring a smooth gaming experience.

3.Abundant Resources to Fill Advertising Gaps
Thanks to its robust aggregation capabilities, MG Ads efficiently consolidates premium global ad resources, including MG's own ads, Google AdSense, Amazon Affiliate, and Baidu Union, ensuring a 100% ad fill rate. This means Dragons Legend can fully utilize every available space for ad monetization, significantly increasing revenue for developers. The rich variety of ad formats, such as rewarded video ads (e.g., in Dragons Legend with trophy and chest placements), display ads, and native ads, integrates seamlessly with game and app environments, subtly delivering ads to users and enhancing monetization effectiveness.


4.Data-Driven Precision Marketing for Success
With over a decade of operational experience in the Microsoft Store, MG Ads has accumulated vast user data and behavioral insights. Leveraging this data, while maintaining a balance between product data and user privacy, MG Ads delivers precise ad placements. Dragons Legend is a perfect example—through MG Ads' precise targeting, ads effectively reached the intended audience, leading to significant increases in click-through and conversion rates, while optimizing the user experience and creating a virtuous cycle of traffic monetization for users, developers, and MG Ads.

Insights: The Key to Unlocking Success
The success of Dragons Legend offers valuable insights for mid-core game developers globally within the Microsoft Store. For developers, MG Ads provides a "ready-to-use, profit-guaranteed" solution that is especially valuable when quickly validating business models and striving for long-term, stable growth.

Looking ahead, MG Ads will continue to leverage its unique advantages in technological compatibility, traffic aggregation, and data-driven strategies to support more developers in achieving efficient monetization in the Microsoft Store, bringing players a better gaming experience. For developers, MG Ads is undoubtedly a "golden key" to success, one worth deeply understanding and learning from.

Official Dragons Legend Website on MG Store: https://www.mguwp.com/DragonsLegend
Download Dragons Legend from Microsoft Store: https://www.microsoft.com/store/apps/9P1MHXH2B6NK